1. Thank you first and foremost for giving us this interview. I am a huge TheDownliner fan and it is truly an honor for me. I think the question all of us want to know is what is your online background? Can you tell us a little bit about your online journey up to now?
I’ve been in the Sales and Marketing industry pretty much my whole working life and started out as a door-to-door salesman when I was 17. From that point I moved onto Telesales which was pretty easy considering how frustrating D2D can be but after a few jobs in this sector something became apparent to me. I won’t go into that because I think it’s only something someone can learn through experience and me simply telling you will not be enough to convince anyone.
So anyway let’s just say from that point I left the Sales part of my industry and moved onto the Customer Service side where I learned how to read personalities and analyse issues and create solutions to explain in a simple to understand manner for the consumer. Which helps a lot when you are looking to identify gaps in a market rather than rinse and repeat the same product and work to convince a person they need it.
During this time I had just got into the online side of sales/marketing and got chatting to a German guy about a cash gifting program (which i won’t name here), however at the time I was quite new to this and was unaware exactly how models in internet marketing worked otherwise I would’ve turned the offer down immediately. Problem was this guys Sales pitch was very convincing and not once did he mention the term Cash Gifting so I decided to give it a go.
Six months and 14 hours per day spent marketing this product had me coming to the realization that maybe this wasn’t the fantastic program I had been sold as if the fact i had not made a single sale, not to mention the hundreds of other similar programs I had come across whilst promoting, had not helped to convince me otherwise so I dropped it and moved on.
Then I decided that instead of listening to these ‘gurus, entrepreneurs, leaders, whatever you want to call them’ I would instead listen to myself and find something of value that I would need to do my job and then sell it to others knowing they would need it as well and that’s when the tables turned from endless surfing/mailing to real conversions.
Something was still missing though and I think you know what it was…
2. When one first starts off on an internet career it can be daunting. How has the learning process been for you and were you frustrated at times?
I’ll be honest with you now and tell you the learning process has been a nightmare. There are of course eureka moments and those make you feel like you are actually accomplishing something rather than wasting your time but these events were few and far between and for most of the time I felt like a factory worker repeating the same function over and over again with no justification for doing it.
Frustrated is not strong enough a word to describe network marketing. Mind-numbingly tedious would be a better phrase but I always like to keep myself busy when promoting so that helped.
3. Was there ever a time that you thought that giving up on your online journey is just easier or have you ever considered just throwing in the towel and what motivated you to carry on with your online career?
On more than one occasion you will reach a point where you want to just pick up your computer screen and hurl it across the room and be done with the whole thing and it has happened to me a few times. The trick is to learn if something is not working and you have given it enough time then look for something else that works better.
Set yourself a monthly goal and stick to it. For example start with a number. It doesn’t have to be big so let’s say $25. Then do what you do to earn that $25 over the course of the month. If you succeed then set another goal. This time more than $25 and work to surpass it each month. If you don’t make the goal then lower it or change what you are doing.
You may think $25 is not a big goal but the point of setting a goal in the first place is to see if what you are doing right now is enough to reach it. If it isn’t then perhaps it’s time to change what you do.
Also I just want to clarify with my statement about leaders and gurus earlier. I am not a guru and honestly I have little respect for either because I have seen what they do to be considered as such and it’s the reason I left the Sales side of my job. To be honest there are very few actual leaders online and in this business all you have to do is buy a list of people and preach to them to be considered one. In this industry I personally compare what you would refer to as a guru and entrepreneur to nothing more than a snakeoil salesman with very few ethics.
4. What advice would you give any newby or even not so new marketer out there?
Look at whats out there and do your research before wasting your time promoting it otherwise you will spend a very long time promoting nothing that benefits you. My main rule is to always have a backup. You never know when something will just stop existing online and when it does you can lose all of your income so make sure you set yourself up with at least 3 programs that pay you.
5. What is the thing that frustrates you the most about online marketing?
Blind ignorance. Very few people research anything before jumping into it head first at the command of a so-called leader but I suppose you could say the same thing about Society in General because we have Celebrities endorsing products for the money and the people are convinced it’s because of the quality and go out and buy it for that reason alone.
It comes back to the reason I have little respect for leaders because their only advantage is they know more people than the next person regardless of how educated they are in a field.
That’s not to say I have no respect for anyone in the Industry. There are many I respect because I know how hard they have worked and still do to get where they are today. Also it seems many of the former so-called leaders have a habit of pushing the short term, quick cash ponzi systems which really have no future for anyone wanting to really get into the Internet Marketing industry. Here one day and gone the next.
6. What motivated you to start TheDownliner?
I have been using marketing systems like Traffic Exchanges, Safelists, PTC, PPC, CPA, Social you name it for 16 years and I learned the hard and ultimately time consuming way to market products and let me tell you it’s not pretty. In short before i created The Downliner the process was basically to set up a spreadsheet and join hundreds of Traffic Exchanges and Safelists then put the details (login, surf time, etc) into the spreadsheet and work your way down the list daily updating it as you go on.
I don’t know about other marketers but I saw this as a really convoluted way to accomplish what could easily be done through collaboration after all we all market for the same reason so why not do it in a way that feels like we are working together to achieve our goals regardless of what we were promoting?
And so my idea for TheDownliner was born. A system where you no longer had to keep a huge list of details in order to reach a bigger audience and instead you could join maybe 3-5 exchanges and benefit from other exchanges without even being a member in them. The idea was simple enough but the execution not so easy because it required a level of security and monitoring not used before in Traffic Exchange marketing.
The result was a safe and user friendly hub where members could finally feel like they were part of a bigger machine instead of lone rangers fighting a lonely war and this is why since launching I have maintained the ability for any member to join in our live chats and suggest other features to further expand on the Cooperative Community environment.
A Cooperative only works when it has Cooperation otherwise it cannot be called a Cooperative. I think that’s what we have here and I intend to expand on that idea as we go on.
7. How important is time management for those of us who work a job offline and also do online marketing?
There’s no doubt that time management is one of the hardest things to overcome when someone decides to start earning a second income from home and it’s probably the reason why there is a major lack of research involved when choosing what to promote but to those having difficulties all I can suggest is that anyone who wants to turn their online job into their main income job needs to treat what they are doing as if it was a second job.
Set yourself up then promote as if you were working a part-time job. Treat your new business not as a hobby but as a serious move on your part to remove yourself from the 9-5 lifestyle. It won’t happen overnight but it will happen to those who strive to make it happen.
8. What advice would you give someone who want to quit their dayjob and start marketing online full time?
If you are just starting out in Marketing and don’t yet have an income from it then I would personally suggest you do not quit your day job until you are in a position to survive on what you are making online because like I said before, this does not happen overnight and it can be tough.
I’m not going to be the one who fills your head with images of the expensive Yacht sailing off into the distance with untold riches on the deck because that’s simply not going to happen. Be realistic and set yourself realistic goals. Only you can change your own destiny and like an offline job it takes effort on your part.
9. Name 3 negative things about online marketing.
10. Name 3 positive things about marketing.
1. Possibilites through effort
2. Teaches routine
3. Ability to meet new friends
11. What skills do one need to learn according to you to become as successful as you online?
Patience is the biggest thing you need to learn because nothing happens overnight and there will be times you look at yourself and ask why you waste you time and have nothing to show for it. Trust me. I’ve been there!
Routine is a great thing you can learn and with this you can set your goals and complete tasks and really get an idea of how much your efforts are paying off. It doesn’t work if you just market when you feel like it. Set yourself a goal and work a routine to reach that goal.
12. How do one keep motivated to keep on promoting and not give up?
Everyone has their own answer as to how they keep motivated but my one would be the fact that TheDownliner is always here to help anyone who may be struggling. It’s the reason I set up a live chatroom in the first place. So you no longer feel isolated. Join us sometime 🙂
13. Lastly, what is the most important thing for anybody who wants to make a success online to know?
Reality is the hardest thing to accept in this industry but once you do your success within it can progress much faster.
Thank you for your time. I really appreciate it and I just want to say that TheDownliner rocks!